Distance Learning

Engaging Ethnic Media

Know What Reporters Need to Tell Your Story

Accessing Safe Infant Sleep Information Resources

Explaining the difference between sudden infant death syndrome (SIDS) and SUID or helping people understand the history of SUID in the U.S. can be challenging, even when you’re an expert on the issue. Imagine how this complex topic could be confusing to the media and other audiences you are trying to reach.

For definitions, data and other resources that make SIDS and SUID easier to understand, visit the SUID/SIDS Gateway.

Before you’re ready to pick up the phone and pitch your story about safe sleep promotion, it is important to gather all of the information you need to persuade reporters to tell your story and tell it well. While the same story may appeal to reporters in every media outlet, each has specific needs that you will have to consider before you reach out.

Especially at ethnic media outlets, reporters have specific needs that will make it easier for them to cover safe sleep promotion and educate your audiences. Use the following guidelines and questions to determine if your story is a good fit with these different types of ethnic media outlets.