Now that you know which outlets and reporters will best reach ethnically diverse families in your community, you’ve determined your story is newsworthy and gathered the information you need to share your story about safe sleep promotion, consider the many ways you can engage ethnic media.
Outreach to traditional media, such as television, radio, newspapers and magazines, relies on capturing reporters’ and editors’ interest, and includes the use of press releases, writing opinion articles, setting up editorial board meetings and promoting events in community calendars.
Alternatively, digital media outlets like blogs and social media allow users to interact directly with their audiences. Since more and more diverse audiences are going online for their information, both approaches can be effective in sharing information about safe sleep promotion.