Your efforts to inform your key audiences about safe infant sleep do not have to be limited to traditional, ethnic or new media outlets. In some cases, the place where your audiences may want to gather information about the health of their families may be completely unrelated to the media.
People like to learn from the people they trust and in the environments where they are most comfortable. Consider engaging organizations and groups in your community that work directly with communities of color to see how best to get information about safe sleep promotion to their constituents.
Some examples of relevant organizations, businesses and groups might include:
